**一套 SKU 的三种核心用法**，深度挖掘单个商品链接的运营潜力。课程打破一个 SKU 只做一种定位的固有思维，讲解同一商品 SKU 分别作为引流款、利润款、活动款的底层逻辑。拆解不同定位下的价格设置、规格组合、标题详情、营销配置差异，区分三种玩法的适用场景与风险点。教会根据店铺阶段灵活切换 SKU 定位，不用频繁上新，盘活现有商品链接，实现拉流量、提转化、冲活动多重目标，规避 SKU 乱改导致权重下滑问题，适合电商运营提升单品运营能力。
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